"The institute helps sales professionals turn their ethical values into clear, trust-building signals that customers recognise and appreciate."

The IES was founded to address a common challenge.

Despite running three companies committed to integrity in sales, the founders often found it difficult to communicate those values effectively during sales conversations.

Determined to find a solution, they combined their experience and insights to create a practical, straightforward approach that transforms ethical principles into clear, actionable signals.

"To equip sales professionals with the tools, training, and recognition they need to embody their ethical values, enabling them to build trust, foster strong customer relationships, and lead with integrity in every interaction to ultimately, win more business"

"To empower sales professionals to showcase their commitment to ethical practices through clear, trust-building signals, ensuring customers recognise and value their dedication to integrity, professionalism, and transparency"

Our core values guide everything we do at The Institute of Ethical Selling:

  • Integrity
  • Transparency
  • Respect
  • Excellence

What We Do

The IES offers a range of training programs, certifications, tools and resources designed to help you promote your ethical selling practices to buyers

Our programs are tailored to meet the needs of sales professionals at all stages of their careers, from beginners to experienced leaders.