IES

The Institute of

Ethical Selling

Show the world you sell with integrity.

Whether you're an individual or a company, join the Institute of Ethical Selling and start building visible credibility

  • Personal and company plans
  • Recognition that speaks for you
  • Instant access - no commitment

Why Ethical Selling Matters...

Ethical selling is the foundation of lasting success in today’s business landscape.

Unethical practices may lead to short-term gains but often result in customer distrust, legal risks, and damage to your brand.

Ethical selling enhances your credibility and builds stronger client relationships. By prioritizing honesty and transparency, you reduce stress, improve job satisfaction, and position yourself as a trusted advisor.

Ethical practices not only benefit your clients but also boost your long-term success and career growth.

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Build long-term customer trust and loyalty

Protect yours and your brand’s reputation and image

Create a sustainable, growth-focused sales strategy

Improve yours or your employee's well-being and retention

The Institute of Ethical Selling (IES) was founded on the belief that trust, transparency, and integrity should be at the heart of every sales interaction.

We are dedicated to transforming the sales profession by providing education, resources, and certification for individuals and organizations committed to ethical practices.

Our mission is to create a global movement that elevates the standards of sales, ensuring that both buyers and sellers thrive in a relationship built on trust.

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Why Join?

Position yourself and your team as reputable and reliable, emphasizing long-term relationships over short-term gains.

Attract clients who value ethical practices whilst enhancing customer satisfaction and gaining repeat business.

Benfits your
Customer

Demonstrating your accreditation helps establish a foundation of trust with clients and customers from the outset. This trust is crucial for developing long-lasting business relationships.

Benfits your
Company

This enhanced reputation can differentiate you in a crowded market, attracting more clients and partners who prioritise ethical considerations in their business dealings.

Benfits your
Conscience

By investing in long-term relationships rather than short-term gains, accredited professionals at the IES will see improved sales outcomes and internal satisfaction as a natural result of their investment.

Get started as an

Associate Member

A free first step into ethical selling membership.

Join for free and gain access to your CertiKey™ badge, public membership listing, and live ethical selling training via webinars and events.

Start Free

Become a

Premium Ethical Seller

Stand out, sell better, win more with ethical confidence.

Unlock the full spectrum of member benefits including the 1-Day Ethical Selling Course, exclusive modules, our full archive, and a printed copy of the Ethical Selling book.

Get Premium

Join us as an

Affiliated Company

Position your business as a champion of ethical selling.

Display your logo on our site, enroll nominated team members, and enjoy Premium Membership discounts across your workforce.

Register Interest

Choose the membership that fits your journey - and grow with the IES community.